"I’m making explorations. I don’t know where they’re going to take me. My work is designed for the pragmatic purpose of trying to understand our technological environment and its psychic and social consequences."
- Marshall McLuhan
DESIGN + BELIEFS
I believe in Human Potential; and I believe that design enables this potential to be realized. Design is the process of creating a reality; it's creating the systems, products and services through which we live.
But, in order to design realities that support human life & well-being, we must first be curious, ask a lot of questions, observe and listen; in other words, we must research.