Lexus Connect is a platform that is responsible for enabling exchange of assets globally. Users are Lexus employees and agencies who are creating media for Lexus. The creators of the platform wanted to increase use of the site, particularly the sharing features.
By understanding what the client wanted to accomplish, I was able to craft a research plan to assess current workflow and usability, in order to uncover pain points and barriers to use. I had the pleasure of speaking with users around the world. I was responsible for Stakeholder Interviews, Creating the Research Plan, User Interviews, Usability Testing & Survey creation.
This was a complex project because each market had different offline constraints in regards to asset use: Budgets, Cultural Conventions, Media Laws, etc. However, there were immediate online usability challenges that we could fix immediately.
All work and results are under NDA with BeyondCurious.